Easons, Irelands largest retailer Live with Avensia Storefront


Easons has an ambition to be in the forefront of their industry, which shows in their recent omnichannel project. After evaluating different ecommerce platforms, Easons chose Episerver together with Avensia Storefront as the Unified Commerce solution.

Easons was originally founded in 1819 as Johnston & Co. Since that time it has grown to become the main supplier in Ireland of books, newspapers and magazines. Today, Eason have more than 60 stores in both the Republic of Ireland and Northern Ireland.

Easons chose Avensia Storefront as Unified Commerce solution that would connect their 60 stores with their e-commerce and the pre-built starter site. Avensia Storefront brought in the Irish partner Engage for implementation of the project.The Avensia Storefront starter site provides Easons with a fully functional and customizable e-commerce site that utilizes all retail features available in Microsoft Dynamics AX, including the controls distributed for the complex checkout flow.

The project started in May 2017 and five months later in October the new e-commerce site was live.Easons are now using Microsoft Dynamics AX with the Retail server to support the e-commerce site with product information, prices, stock status, and campaign in real time from AX

“Easons project and launch showcase the power of Avensia Storefront along with our implementation partner Engage’s strengths in ecommerce-focused web design and development.It’s a great unified commerce site that shows the flexibility of the platform supporting over 2 million products and the full digital marketing suite powered by machine learning” says Jörgen Bertilsson, VP Global Business Development at Avensia.
28 November 2017